The music industry is one of the most competitive places in the world. And for one woman, rising to the top of the industry has been a lifelong dream. That woman, Roc Nation’s Desiree Perez, has been the mastermind and the partner of one of the most influential artists of the past quarter-century.Billboard’s Annual Power 100 list features the most powerful and the most influential artists and executives in the music industry. Out of the thousands of people considered, Roc Nation’s Cheif Operating Officer Desiree Perez was ranked number 54 alongside Roc Nations’sCheif Executive Officer Jay Brown and hip-hop legend Jay-Z.
As one of the most powerful women in music, Desiree Perez has become an inspiration for many young women who seek to follow in her footsteps. Mrs. Perez has been instrumental in many of the biggest deals of Jay-Z’s career. Among her accomplishments includes the 10-Year $200 million dollar deal which Roc Nation signed with concert promoter giant Live Nation. Mrs. Perez has also been instrumental in a number of deals and projects which Jay-Z has undertaken in the last three decades.
Some of the big deals handled by Mrs. Perez includes the launch of streaming service Tidal as well as negotiating Beyoncé’s recent stadium tour. It is also said that Mrs. Perez played a major role in the Rhianna sponsorship deal with Samsung. Desiree Perez has been a part of Jay-Z’s business empire for a better part of two decades. In that time, Jay-Z has risen to be one of the biggest hip-hop stars in history as well as a cultural icon and business mogul. As one of the top, long-time associates of Jay-Z’s inner circle, Desiree Perez has become one of the most powerful women in the entertainment business.