Roc Nation’s Desiree Perez Named To Billboard’s Power 100 List

The music industry is one of the most competitive places in the world. And for one woman, rising to the top of the industry has been a lifelong dream. That woman, Roc Nation’s Desiree Perez, has been the mastermind and the partner of one of the most influential artists of the past quarter-century.Billboard’s Annual Power 100 list features the most powerful and the most influential artists and executives in the music industry. Out of the thousands of people considered, Roc Nation’s Cheif Operating Officer Desiree Perez was ranked number 54 alongside Roc Nations’sCheif Executive Officer Jay Brown and hip-hop legend Jay-Z.

As one of the most powerful women in music, Desiree Perez has become an inspiration for many young women who seek to follow in her footsteps. Mrs. Perez has been instrumental in many of the biggest deals of Jay-Z’s career. Among her accomplishments includes the 10-Year $200 million dollar deal which Roc Nation signed with concert promoter giant Live Nation. Mrs. Perez has also been instrumental in a number of deals and projects which Jay-Z has undertaken in the last three decades.

Some of the big deals handled by Mrs. Perez includes the launch of streaming service Tidal as well as negotiating Beyoncé’s recent stadium tour. It is also said that Mrs. Perez played a major role in the Rhianna sponsorship deal with Samsung. Desiree Perez has been a part of Jay-Z’s business empire for a better part of two decades. In that time, Jay-Z has risen to be one of the biggest hip-hop stars in history as well as a cultural icon and business mogul. As one of the top, long-time associates of Jay-Z’s inner circle, Desiree Perez has become one of the most powerful women in the entertainment business.

Enhancements Being Made In Malls to Better Resemble Roberto Santiago’s Mall

In this changing shopping climate, shopping malls are doing one of two things. They are either closing down, or they are actually rethinking what they offer to the customers. With the internet becoming the primary tool for shopping, a mall that wants to survive has to offer something different. This is where it is important to look at the surviving malls. One thing a mall owner can do is look at what the thriving malls are doing right so that it can do some of the things the mall does. Roberto Santiago himself is a pioneer of the new mall with Manaira Shopping.


One way to bring back the malls is to change it from a primarily shopping platform to more of a hang out platform. People also go to the malls to meet one another and hang out. It is especially common for young people to hang around and enjoy their time at a mall. In this case, it is important to set up activities which enable people to do that. Among the activities some malls are setting up are arcades. However, there are even newer types of arcades that are popping up in malls. This type of arcade is merely a gaming center.


Manaira Shopping has at least 3 arcades for people to visit. It also has plenty of other places where people can hang out and meet with one another. There are lounges that allow people to just relax and enjoy the company of one another. Manaira Shopping is also a place where people can get an education. This makes it even better for the mall because it has a strong reputation for contributing to the future of children and other students.


As far as finding a direction to go in with enhancements, the best thing for a mall owner to do is use his creativity in order to come up with some really good solutions. While there can still be stores in the mall, the best thing to do is to make them more of a complementary activity as opposed to the primary activity of a customer.


The Academy of Art University and New York Fashion Week

The Academy of Art University is an art school in San Francisco, California, United States of America. It is a private institution, and the largest of it’s nature in the United States It’s student base is made up of 12,000+ students; 8,000 of which are undergraduates. It is an accredited University, according to the Western Association of of Schools and Colleges (WASC).
This school is an incredibly prestigious one, as it has attracted a long list of notable alumni. For instance, former Disney Channel actress, Raven Simone and ‘The Hills’ actress Lauren Conrad. The Academy of Art University also competes in NCAA II sports, and the ‘Urban Knights’ have done incredibly well in both Cross Country and Track and Field competitions. Perhaps the school’s most notable achievement, however, is their bi-annual participation in New York Fashion Week or NYFW.
The most recent debut of the school’s fashion clout was this September, at NYFW and the school’s 21st runway showcase. Ten recent Bachelors of Fine Arts (BFA) and Masters of Fine Arts (MFA) students had designs and collaborations on display. Because the Academy of Art University has a diverse enrollment, the designs from its School of Fashion reflect this diversity. Critics noted that even though several designs came out of the school, all of them had starkly different looks. Students from California, China, Maine, and Mexico all represented their heritage in their runway designs; coupled with the urban attitude of San Francisco, where they currently live.
Many of the Academy of Art University’s student’s designs also challenged traditional gender roles in the fashion world and beyond that realm. San Francisco is an incredibly progressive city, and their designs reflect this, even if they originally hail from all corners of the globe. Critics also note that while these students are unknown now, their designs are good enough that they won’t be for long. Finally, it is concluded that the Academy of Art University’s showing at the September 9th New York Fashion Week was an incredibly strong one for the school, as well as promising for the young designers and students that partook as well.


Alexandre Gama: The Advertisement Guru

The advertising agency has become a crucial sector in every state. Alexandre Gama is among the top listed entrepreneurs in the advertising and communication industry in Brazil. He is known for his excellent creative skills in evaluating his duties.

He began his career in 1982. He is an alumnus of Armando Alvares Penteado Foundation (FAAP).

Gama has a historical record of being the first Brazilian individual to lead a worldwide network of agencies. He served at the British-based agency network as their Global Chief Creative Officer (WCCO).

Gama is the only Brazilian entrepreneur in the Publicis Groupe Global Creative Board.


Eric Lefkofsky’s Tempus Health Tech Teams Up with CancerLinQ

Eric Lefkofsky’s analytics startup company, Tempus, aims to become the largest source of cancer care data in the world. They have partnered with Precision Health AI, obtaining access to CancerLinQ, a database of 600,000 treatment results. With this Big Data, the Tempus team should have enough information to establish patterns highlighting better cancer treatments. With their current contracts and nearly 50 partnerships with research hospitals, Tempus will reach 25-30 percent of cancer patients next year.

Tempus’s analytical machine learning platform is interactive and allows physicians to deliver more personalized care. It takes unstructured data and builds an organized database of the patient’s information. It analyzes the DNA of cancer patients to give molecular data which uncovers more personalized treatment options for patients. It also generates action taking insights into better outcomes. The goal is for patients to benefit from previous patients via tools that learn as Tempus gathers more data.

CancerLinQ receives data from more than 100 practices and hospitals and more than 2,000 physicians. The challenge CancerLinQ faces is to assemble the data from medical records which are not always in the same format. According to Dr. Hudis, chairman of the board of governors, raw data is taken in, cleaned, curated and analyzed. This provides additional strength and capacity.

About Eric

Eric Lefkofsky started out selling carpets at the Univerisity of Michigan, where he graduated with a Juris Doctor from the Law School. Today, along with being the co-founder and CEO of Tempus, is also the founding partner of Lightbank, chairman of Groupon, and Innerworkings, just to name a few. This well-established entrepreneur also gives back to the community via the Lefkofsky Family Foundation which aims to advance programs, initiative, and research that enhance the quality of human life and the communities we serve.

The Foundation focuses on giving to four main causes; education, fundamental human rights, medical research, and arts and culture. Since his success at InnerWorkings, Lefkofsky has begun teaching at universities in the Chicago area including, DePaul University, Northwestern University and is currently an Adjunct Professor at University of Chicago Booth School of Business.

Daniel Taub Recap

Daniel Taub is Israel’s ambassador to Britian and for the first time in history Daniel Taub presented his credentials to the Queen back in 2011. One fact was truly stated when Taub showed up in his crisp, clean outfit. Born in Britian in 1962 Daniel Taub became one of the country’s leading diplomats, but he held fast to his beliefs and traditions as an Orthodox Jew. Many are sad to see the ambassador leaving, even including the Queen. For the most part records will go on to say that Daniel Taub will more than likely be the most successful and popular Israeli since that of the late Shlomo Argov. Taub says that it is a good feeling to know that relations between two nation’s are now likely the strongest and as good off as they have ever been. Learn more:

Before entering to see the Queen Taub asked the Marshal of the Diplomatic Corps of he could begin matters by reciting the blessing on a meeting of monarch, he was allowed this and continued with it.

Taub claims that being Orthodox in London hasn’t brought forth any serious problems, one of the main things would be making sure to keep to Shabbat. He also claims that nobody has ever asked about his kippah and says that he barely even notices it himself. The United Kingdom has doubled in trades with Israel by the end of the four-year long run of Ambassador Taub, who has made plans to resign this summer.

The total trade between the countries has entered the best era with over 300 Israeli businesses have begun operations in the United Kingdom. Taub visited the city of Bradford, which was followed by Controversial comments made by Bradford West MP George Galloway who declared the constituency an “Israel free zone” during his speech. Even though Taub was born and raised in the United Kingdom, where he attended the Have Asher’s Aske’s Boy’s School in Elstrrr Hertfordshire. Afterwards he studied at a variety of Universities and moved to Israel in 1989 where he served as a combat medic in the Isreal Defense Forces.




Fabletics Marketing; Transforming How Consumers See Products

Many companies are growing within this digital age with the help of social media, one stands above the rest. Set apart from its competitors, Fabletics is currently top in its field.


Kate Hudson is continually taking Fabletics to higher levels. Fabletics has done great research and execution of that research. Noticing a trend that consumers value the reviews of others consumers as much as personal recommendation from a long time friend. This shift in consumer behavior has caused a change in their marketing strategy. With the people looking online and on the internet for products, finding high rated and high valued products from other consumers is just as important. People see how one product with certain qualities has one rating and some comments on decent use. While another product very similar qualities have hundreds of ratings and hundreds of comments. These reviews are confirmation that individual before their click purchase that this is the top of the line item over its competitors. By following this strategy for marketing, Fabletics is one of the top brands in 2017. Having grown rapidly and amassed an estimated revenue of $235 million and over one million consistent paying members.


Fabletics is seeing now a correlation between reviews and acquisition of customers. That the more reviews the more likely a person has felt they researched and now know the honest opinion of the people. People are beginning to distrust the companies and traditional marketing strategies. Consumers believe a company sole agenda is to take from them their hard earned money. Meanwhile, a consumer review is the honest take of another consumer that is conveying how the company or product has truly been beneficial. Trust is now established through consumer review conversation, not ad placement.


Fabletics can recognize trends, but so can consumers. Consumers are viewing not just the positives said about a business but also the negatives. With more consumers frequently viewing comments and reviews about companies, a negative review, just like a positive review, is just as influential in making a purchase or not. To drive up sales companies are now posting user reviews as much as products to boost sales. And one of the reasons for the boost in sales is now in the search. The more positive reviews for a company or product the better in lands on search criteria for sites like Google.


Kate Hudson recognized how her brand was not exclusive to a particular woman. But a brand that was for women of all shapes. Kate Hudson grew the brand by appealing to the masses, getting reviews from women of all shapes and sizes. With only positive comments showering in from a massive variety of women, it was only a matter of time. Kate Hudson even encourages all to take the Lifestyle Quiz, this quiz helps consumers find out the clothes that best fit them. Her brand exemplifies cutting-edge fashion, stylish comfort, and body acceptance.


With their company leveraging the power of the crowd, only more amazing results will follow.

Sawyer Howitt As An Entrepreneur And Philanthropist

Sawyer Howitt is an influential young entrepreneur renowned for his successes. Aged 17, Howitt’s accomplishments and achievements are beyond what most people can ever achieve in a lifetime.

As a project manager working at Meriweather Group, which is a significant company offering business growth and development service, he assists both macro and micro businesses to expand by adapting to the current advanced technology.

Not only is he an achiever in the professional field but also a renown philanthropist and student. He is known for actively campaigning for youth empowerment and mentorship. From working with the Meriweather Group, interns and his colleagues at school he has gathered traits and knowledge that contributes to his success as an influential young entrepreneur from his expertise on emerging technologies and new trends, Sawyer has devised five lessons that can assist future entrepreneurs regardless of age in their business endeavors.

“There Is No Right Time”

Starting a business, of course, must be carefully and diligently thought about. However, in many cases than not, the waiting game eventually turns into missed opportunities for growth. Sawyer Howitt says that if you have a passion and means to start something then do so right away because the time is now.

“Being Young Is an Advantage”

Commonly, being a young entrepreneur is often associated with lack of work experience and knowledge in your field. However, the lack of knowledge and expertise is counterbalanced by the youthful energy, the will and the persistence in your business goals.

“Practice SELF-confidence”

Self-confidence is a dominant trait that must be mastered. It involves taking ownership of your merits and being attentive to professional behavioral as you step up your skills and learn ways to treat people with more respect.

“Surround Yourself with The Right People”

Birds of the same feather flock together. By so saying it means that associating with high ranking entrepreneurs you will undoubtedly become one.

“Don’t Underestimate the Power of Networking”

Many at times simple conversations can give rise to extraordinarily powerful opportunities. It is paramount to keep track, records, and contacts of influential people in industries relevant to yours since they could be of help at times.

According to Sawyer Howitt , you can venture into business at any time regardless of your age and not necessarily with relevant experience. Associating with accomplished entrepreneurs is essential.


Bridget Scarr – on topic article

Bridget Scarr is a woman who believes in magic and believes that taking time for yourself is a necessity for success. Her ideas and creations have allowed her to work in the television and film industry for over 15 years. Bridget’s background is as diverse as the productions she has helped to develop. With drama, animation, virtual reality, factual entertainment, and lifestyle programming under her belt she is a force. As an entrepreneur Bridget Scarr sees the opportunities she is able to create with programming at Colibri Studios.


Bridget leads the content development, strategy and partnerships at Colibri Studios in London, United Kingdom. Her ideas of where this medium can go are endless and she works with the best within the industry to make these ideas come to life. Virtual reality programing is by far one that makes Bridget very excited at the possibilities. She has a firm belief that this form of media can be used as a tool in creating a whole new way of learning and teaching for all.


A deeply spiritual soul Bridget Scarr starts each of her days with a deep meditation where she finds her balance and centers herself. It is this that makes her creative energy flow until she makes it a point to leave work by lunch and spend that time with her partner and child. During the afternoon she continues work while allowing herself to be creative and restful. It’s again a balancing act that has worked for her.


Bridget did not come to any of this easily. Her last company that she worked tirelessly at had a very unpleasant end. She unfortunately had to see the side of people that can end careers quickly. It was her resolve to not allow this to break her and the love of her family that allowed this phoenix to rise from the ashes. Her partner and newborn son would be the shining light to lead her back to her path.


The depth of thought that Bridget Scarr puts into the projects she is a part of will definitely change Technology. From working with museums for a more personal perspective of art and history. Bridget is looking to make her films a richer and more personal experience while relaying history.


Follow Bridget Scarr on twitter for updates.

Fabletics: Bucking the Trend of Retail Store Decline

In a world where retail stores are disappearing faster that one can count, it is hard to imagine a company – especially one in fashion – that is not only avoiding this trend, but is actually growing rapidly. Fabletics is just that: a modern, savvy athletic fashion company that is gaining customers one store at a time.


Fabletics is only a few years old and has been in part founded by Kate Hudson. In just three years of business, the company managed to grow its sales to $250 million, with still much more to come. But its success – where many others have failed – is not a coincidence. Fabletics employs various techniques to drive its growth and retain its customers. They include a methodical use of and reliance on social media as well as significant use of big data to understand its customers and their preferences. However, perhaps one of the most important such techniques is reverse showrooming.


Many are familiar with the concept of traditional showrooming: customers go to brick and mortar stores, check out the merchandise and then buy online at whichever company sells that item for the lowest cost. This phenomenon has been a curse for many retailers.


However, reverse showrooming aims to do just the opposite. The goal is to get customers to think about and even choose what they want by looking at the company’s website, and then go to the store and buy that item in person. In the case of Fabletics, one method that they use is getting customers to take an online Lifestyle Quiz to find out which apparel is best for them and to peak their interest in the company.


This method, amongst others, is something that gets customers excited about Fabletics and entices them to come into the store. It also allows them to successfully take on the likes of Amazon, which is a must if one wants to succeed in the world of retail. After all, if one already knows what he or she wants to buy, but still physically comes into a store, that is a big win for any company.


Hudson herself has taken a very active role in the company from the beginning and has personally been an avid promoter of the brand. Despite the company’s success, Hudson remains modest while also retaining her job as actor first and businesswoman second. Nevertheless, her positive involvement in Fabletics has successfully contributed to its stunning growth and will likely continue to do so well into the future.